Getting Up in Your Grille: Buyers Are Obsessed with Them But Will They Last as Luxury Automakers Go Electric?

August 19, 2022

Getting Up in Your Grille: Buyers Are Obsessed with Them But Will They Last as Luxury Automakers Go Electric?

By Euro Auto Parts Direct
BMW Grille

Apparently size matters when it comes to luxury cars and their grilles.

BMW has some of the biggest in the business but other brands are quickly catching up.

Volkswagen Grille

Think: Audi, Bentley, Rolls, and Volkswagen. Even Volkswagen has put a big grille on the front of its new Arteon.

So what is a grille?

It’s a component on the front of the car that allows air to flow into the engine bay to help keep things cool in and around the actual motor and radiator. So they help your car not overheat, practically speaking.

The slats and mesh inserts protect the engine parts from getting hit with debris or other projectiles. And they also allow air to flow underneath the hood.

Bentley Grille

What’s the point of bigger car grilles?

The answer may be in the design.

If you look closely you’ll notice that most have a closed off section comprising half the grille. That means only half is a “real” grille.

And that means that grilles are getting bigger for aesthetic reasons. They help the front of the car look very solid and substantive.

Audi Grille

In some cases, they may contain sensors, radars, and cameras for active safety systems. But for the most part, a big grille just makes a statement and help a car stand out from the pack.

Here are a few cars with big grilles. These cars have very large grilles that give them a striking look and make them seem bolder than other cars.

  • BMW 4 Series
  • Every Audi
  • Volkswagen Arteon
  • Bentley
  • Rolls Royce
Audi Grille

The good news/bad news is that bigger grilles might not last as a trend. Electric vehicles don’t need grilles because they don’t have gas engines that need to be cooled. And since many luxury automakers are trying to go fully electric in the coming decade the grille might be going the way of the dodo bird.


There’s still a need for a place to hide all the cool sensors on new luxury cars that are electric and hybrid. So maybe the grille will find a new purpose.

Rolls-Royce Phantom Grille

And as the age of electric keeps dawning cars will still need to look instantly recognizable and unusual – so grilles may be here for a while.

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